Case Study: Enproserve Group’s Success with LeadGrab at Oil & Gas Asia 2025
Informa Markets Nov 10, 2025 5 minutes read
Summary of Impact
This is where LeadGrab helped improved Enproserve operations:
Prospect Prioritization
Faster identification of high-quality prospects.
Team Alignment
Improved team coordination and reduced risk of lost contacts.
Streamlined Reporting
Enhanced organization and efficiency in post-event reporting.
Boost Conversion
Maximized ROI from booth traffic by converting leads into business opportunities.
About Enproserve Group Berhad
1. Challenges with Traditional Lead Capturing
Before adopting LeadGrab, Enproserve relied on manual processes for lead capturing, including:
- Using paper registration forms and collecting business cards.
- Ad hoc notetaking during events, leading to missing or incomplete data.
- Difficulty categorizing leads and ensuring timely follow-ups.
- Scattered data among team members, resulting in inefficiencies.
- Challenges in maintaining accuracy and responding promptly to leads.
2. Maximizing Event ROI with LeadGrab’s Intuitive Features
The team found the LeadGrab setup process as straightforward and user-friendly, requiring only a brief explanation to get started. Key features that stood out included the QR-based registration system for seamless lead capturing and real-time synchronization across multiple devices during the event.
The tagging and notes features allowed the team to document specific interest areas effectively, while the centralized single-source database ensured organized and efficient post-event follow-ups. Additionally, advanced filtering options enabled the team to sort leads by tags, interest level, or division, making it easier to quickly identify high-quality prospects.
3. Transformative Impact of LeadGrab on Enproserve's Lead Capture Process
Post-Event Follow-Up:
LeadGrab transformed Enproserve’s follow-up process by providing structured data and enabling efficient organization. The tagging feature proved invaluable for identifying high-quality leads and key contacts, significantly improving response times.
Measurable Impacts:
- Faster identification of high-quality prospects.
- Improved team coordination and reduced risk of lost contacts.
- Enhanced organization and efficiency in post-event reporting.
- Maximized ROI from booth traffic by converting leads into business opportunities.
Enproserve's Strategic Objectives for Oil & Gas Asia 2025
Enposerve Group’s participation in Oil & Gas Asia 2025 aimed to enhance market visibility and solidify its brand positioning within the Oil and Gas sector. The company sought to connect with both existing and potential clients, showcase its technical expertise, and explore opportunities for new partnerships. Additionally, Enposerve focused on identifying valuable business leads to support the growth of its service divisions.
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Enproserve described their first-time experience with LeadGrab as positive and highly beneficial for managing leads during a large-scale event. The system reduced worries about data loss and provided a smart, structured approach to lead management.
Enproserve highly recommends LeadGrab to exhibitors across industries, describing it as an essential digital companion for managing leads effectively, improving team coordination, and maximizing ROI from exhibitions.
5. Key Takeaways from Enproserve’s LeadGrab Experience
4. Effortless Lead Management for Oil & Gas Asia 2025
For a high-traffic event like Oil & Gas Asia 2025, Enproserve commended LeadGrab for its ability to capture detailed visitor insights, including job roles, company affiliations, and specific service interests. Additonally, improving stakeholder mapping to identify decision-makers and technical influencers.
The platform effectively addressed challenges associated with managing high visitor volumes without compromising lead quality, eliminating manual bottlenecks, and reducing the risk of lost contacts. Additionally, it provided structured data for comprehensive post-event analysis, ensuring a more organized and efficient follow-up process.
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