Blog: Why Lead Scanners Make Event Networking Seamless for Visitors
Informa Markets October 8, 2025 5 minutes read
From Business Cards to Lead Scanners: Revolutionizing Networking at Events
When attending trade shows, conferences, or exhibitions, networking is often one of the top priorities for visitors. Traditionally, exchanging business cards has been the go-to method for sharing contact information. However, with advancements in event tools, exhibitors now use lead scanner apps to capture visitor information by scanning badges.
The Problem with Business Cards
Business cards have been the most common way for exhibitors to exchange contact information for decades, but they come with several challenges:
- Easy to lose: How many times have you misplaced a card or forgotten who gave it to you?
- Manual data entry is tedious: Exhibitors often have to type your details into their systems later, which can lead to errors or delays.
- They’re not eco-friendly: Printing thousands of cards for every event contributes to unnecessary paper waste.
How Badge Scanning Enhances Your Event Experience
If you’re attending an event, here’s how you can benefit when exhibitors use lead scanners to capture your badge details:
1. Instant and Accurate Information
When exhibitors scan your badge, they capture your details directly from the event registration system. This means no typos, no missing information, and no need for manual entry. Your name, company, job title, and contact details are stored securely and accurately.
2. Faster Follow-Ups
Exhibitors can use lead scanner apps to add notes about your conversation or interests. This allows them to send personalized follow-ups that are relevant to you. Instead of generic emails, you’ll receive tailored communications that address your specific needs.
3. More Time for Meaningful Conversations
Badge scanning takes only seconds, allowing more time to discuss products, services, or potential collaborations. Exhibitors won’t need to waste time taking notes, enabling both parties to focus entirely on building connections.
4. You Control Who Gets Your Information
Only exhibitors who scan your badge receive your details. Unlike business cards that can be easily shared or lost, badge scanning keeps your contact information private and ensures it is shared only with those you choose to connect with.
5. Sustainable and Eco-friendly Networking
Using lead scanners for event badges is a more sustainable option as it eliminates the need for paper-based materials like business cards, reducing waste and conserving resources. This eco-friendly approach supports sustainable event practices while enhancing efficiency and convenience for both exhibitors and visitors.
The Future of Networking: Why You Should Embrace Badge Scanning
Badge scanning isn’t just a trend, it’s the future of event networking. It’s faster, more accurate, and more sustainable than traditional business card exchanges. By letting exhibitors scan your badge, you’re streamlining the process, ensuring better follow-ups, and making the most of your time at the event.
At Informa events, exhibitors are equipped with LeadGrab by Informa, a lead scanning tool designed to streamline connections and enhance networking. As part of our commitment to revolutionizing events, we continuously strive to maximize the experience for all parties involved ensuring efficiency, sustainability, and meaningful interactions for both exhibitors and visitors alike.
Ready to Transform Your Event Strategy?
Connect, engage, and convert like never before: Learn how you can leverage LeadGrab for your next exhibition.