Case Study: Mitsubishi Maximize Efficiency and Lead Generation with LeadGrab
Informa Markets Jan 2, 2025 5 minutes read
Summary of Impact
This is where LeadGrab helped improved Mitsubishi operations:
Accurate Reporting
Leverage LeadGrab for precise event reporting, providing accurate visitor counts and in-depth metrics like engagement, lead quality, and conversion potential.
Streamline Workflows
Utilizes Lead tagging feature to streamline data entry process and efficiently highlights top-priority leads for sales teams to follow up on before addressing others.
Boost Lead Generation
Maximizes LeadGrab's QR code scanning capability to accelerate lead capture, enabling faster and more efficient lead generation while eliminating manual processes entirely.
About Mitsubishi Electric
1. Challenges in Lead Capture and Management
When asked about challenges faced before using LeadGrab, the team mentioned the process was manual and time-consuming. Initially, the team used Google Forms and QR codes for customers to fill out, then manually collected name cards. This requires combining data from multiple sources and hiring staff for data entry, which became overwhelming due to the high volume. It often took up to a month to compile, filter, and organize the data, especially with additional delays to complete data entry. Salespeople also struggled to remember customer conversations, due to high traffic, which made it difficult to prioritize leads. The entire process was inefficient and labour-intensive, taking up significant time and resources.
2. How LeadGrab Solves Your Challenges
The team discusses how capturing customer information has become much faster with LeadGrab. Instead of manually entering data, users can simply scan the QR code, and their information is instantly captured and exported for the team’s use. This allows data sharing with the sales team for immediate action. Another useful feature is the ability to add comments for each customer, which enables them to follow up on inquiries after the event. The team uses this feature to categorize leads as ‘urgent’ or ‘important,’ helping prioritize follow-ups and ensuring salespeople focus on the most valuable leads first.
3. Comparing LeadGrab with Competitors
The team finds LeadGrab to be significantly more user-friendly compared to other similar apps they’ve used at exhibitions. A key advantage of LeadGrab is its ability to capture multiple entries for the same customer, such as when a customer visits different booths and asks different questions. This allows the team to maintain separate records for each interaction. In contrast, other scanners only allow one entry per customer, requiring manual edits for subsequent interactions. LeadGrab’s speed and intuitive interface, with minimal button presses, further enhance its usability compared to other apps, which require more navigation and additional steps.
Leveraging LeadGrab to better achieve operational efficiency
We had the opportunity to talk to their marketing team, who were responsible for managing the event from start to finish. They shared their insights on using LeadGrab during the exhibition and discussed the impact it had on Mitsubishi Electric’s performance during and after the event.
LeadGrab delivers measurable ROI by improving workflow efficiency and providing accurate, real-time reporting for Mitsubishi. It captures booth visitor data and identifies qualified leads, reducing turnaround time for after-sales processes. Previously, sales teams had to rely on manual notes and memory, often delaying follow-up actions. LeadGrab streamlines this by quickly compiling and organizing information, which reduces data entry time and accelerates report preparation. The result is faster follow-ups, more accurate lead qualification, and ultimately a higher conversion rate, all contributing to a significant return on investment.
4. Measurable Impact of Using LeadGrab
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